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How Do You Create Your SEO Content Strategy for Google?

Though the concept of search engine optimisation (SEO) is pretty well understood in this digital age, we still need to comprehend the need for a strategy.

Every plan has a strategy, and there is a plan in every battle. With your objectives, you envision what your goals would end up with based on your strategy. Sounds confusing?

The point is you don’t go to war alone. And your quest for an effective SEO strategy will only be fruitful if you plan on it carefully and you work with a SEO agency in Melbourne.

What Is SEO and Why Do You Need a Strategy?

SEO is a strategy in itself. It is the process of helping your website appear in search engine results pages or SERPs. This is because your web presence will determine your success in your online business. 

You gain a lot of traffic or web visitors when you are consistently on page one of SERP. However, it is not all there is. Included in your SEO strategy and of that belonging to SERP is the quality of your content.

Why does content matter? Think of this scenario: Have you ever knocked on someone’s door and when somebody opens it for you, then you become tongue-tied? If you’re catching up on words to say, it means you are not ready. You did not organise your thoughts well, and that’s why you stammered or lost for words. 

Content matters because it is what you put on your page. It is what you are reading now.

Content comes in different forms–ads, images, landing pages, blogs, emails, etc. Yes, SEO content is a critical component of a great SEO strategy. With well-crafted content, search engine bots and Google algorithms will have an easy time indexing it and consider it relevant and authoritative.

The Four Pillars of SEO

To be able to strategise on your content, you must know the four pillars of SEO that a SEO agency in Melbourne also considers. 
  1. Content—Content is the heart of any website. By incorporating SEO tactics like keyword research and answering relevant questions of web users, you are doing content optimisation.
  2. On-page SEO—This involves crafting well-organised website content: using keywords for your target audience, headings like H1s and H2s, meta descriptions, page titles and URLs, and effective calls to action.
  3. Off-page SEO—This process involves link building and authority building. By having reputable websites linking to your website, search engine algorithms will find your page trustworthy and authoritative.
  4. Technical SEO—Mainly focusing on the backend, technical SEO is a strategy to increase your website’s indexability and crawlability. Technical SEO services offered by a SEO agency in Melbourne should fix page loading speed and make a website more mobile-friendly. 

Tips to Create the Best SEO Content Strategy

SEO is a complex topic that requires careful planning and execution. Make sure to keep up with changing search engine algorithms. As time goes on, Google may change its rules for what is considered ‘quality content’ which could impact how well your site ranks.

Several factors can influence the success of your SEO strategy, even with the help of a SEO agency in Melbourne. Here are some tips to help you create the best SEO content strategy possible:

1. Create High-quality Content

Google wants to see unique, quality content that is relevant to its users. Make sure that your content contains keywords and phrases that it understands. This will help it to rank higher in search results.

Also, keep in mind that each element in content plays an important role in SEO. Longer content will rank higher in search results, whilst shorter posts won’t get as much visibility. Keep your content ‘fresh’ by posting new pieces regularly.

2. Identify Your Target Audience

You should know whom you are writing for. Before you even start writing, make a list of your target audience. This will help you figure out who your target readers are and what kind of content they’ll be interested in.

Tailor your message to the specific needs of your audience when writing a blog post. For example, if you’re writing about a new product, such as men’s apparel, it would be better if you had some knowledge about men’s clothes. Ask yourself what kind of readers or customers you’d like to target. Be specific in your content and make sure that you send the message to the right audience.

3. Define Your Topic

If you have a food and health website, then you might want to focus on healthy recipes or food safety concerns. By defining your topic, you can make sure that your site is on target and shows the right information.

You can also use a topic area for your content SEO strategy to help you choose the right keywords for your site. By narrowing in on a particular topic, it’s easier to pick out the most relevant terms that people are looking for.

4. Create a List of Long-tail Keywords

A long-tail keyword describes a specific topic rather than a product or service. Instead of focusing on single keywords, you’re better off creating a list of long-tail keywords that describe your topic. 

It’s also a good idea to create an in-depth list of keywords. By doing so, a SEO agency in Melbourne can ensure that your content is relevant and that it covers all possible angles.

Step 5: Use Different Content Formats

Some formats are more effective than others. For example, a video is much more likely to get people’s attention than a written post. However, videos are also much harder to produce and may take up more time and resources.

If you’re just starting and don’t know which format is best for you yet, then it’s probably best to start with a simple blog post. A well-written, engaging content with valuable information is more likely to get noticed by your audience. Plus, it will also be easy for them to share it with their friends and networks.

Also, you can use social media platforms like Facebook, Twitter, Instagram and LinkedIn to share your content. These are powerful platforms to build a connection with your readers through comments and social sharing. You can attract more people who are interested in the topics you write about. This will help your SEO efforts because it will improve the overall quality of your site by attracting more natural backlinks.

You can also use text messaging services like WhatsApp or SMS to share the link of your latest blog post with your friends and contacts.

HMG Digital: Your Trusted SEO Partner

If you haven’t thought of anything for your content strategy or you don’t know where to start, it is essential to consult with an SEO agency in Melbourne like us at HMG Digital.

We can help you learn how to do website SEO step by step. As the best SEO company in Melbourne, we can create the SEO strategy for your website. Contact us today at (02)-9158-6100 to learn more about our services.

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