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Top SEO Best Practices for E-commerce Websites

There has been a paradigm shift for retail businesses. And consumer behaviour has dramatically shifted to a preference for online transactions, meaning that consumers would most likely search for something they need via the Internet and decide once they see websites that can provide those needs. 

This behaviour is why companies prioritise their online business and hire a digital SEO agency in Melbourne to optimise their websites. Website optimisation and a content marketing SEO strategy can make your online business visible and rank at the top of various Search Engine Results Pages (SERPs). 

Ranking high at a SERP requires meticulous planning. It uses digital marketing strategies that will make it easier for online users to see your website organically, read your content, check your product catalogues and ultimately buy your products and spread the word to other potential consumers. 

Search engine optimisation (SEO) is here to stay and will be a staple for making any e-commerce website visible and increasing organic traffic to convert potential leads into customers. 

This article will show you how to maximise a good SEO strategy to reap the most benefits and provide an SEO plan example to better visualise the best SEO Melbourne practices. 

Focus on E-commerce Keyword Research

Your business’ on-page SEO strategy should be the top priority when optimising your website. This means that your keywords should be fitting for your business so that search engines like Google know exactly what your page is about.  

Keyword research is critical in any e-commerce SEO strategy and is the first step to optimising your business website. Using keywords wrong can lead to two things happening:

  • You’ll rank for the wrong keywords that don’t convert leads or don’t increase website traffic. 
  • You’ll use the wrong keywords that are difficult to rank and won’t be on the top page. 

Your website needs to use the right keywords to increase search volume and have high conversion rates. But it would help if you remembered that the competition for these terms is incredibly high since keyword optimisation is very cost-effective and only requires effort. This is why many digital marketing agencies leverage the importance of keyword research and include them in SEO packages Melbourne as their top offering. 

Website pages use long-tail keywords to reduce competition whilst still hitting specific keywords that will rank you at the top of SERPs. 

Suppose your business sells coffee tables online; you can use long-tail keywords such as ‘hardwood coffee table’ or ‘space-saving coffee table’ that are unique to your company and that rank high in search engines. Using SEO tools like Google Keyword Planner can give you a gauge of how competitive your target keywords are. 

Optimise Product Pages to Improve Your Ranking

In e-commerce, product and category pages are essential for your websites to rank. Suppose a potential consumer finds your product pages; they have a complete list of your product catalogue. Converting these visits to purchases depends on how well optimised and engaging your product pages are and getting them to click through.

1. Keyword

For a SEO agency in Melbourne, the first step to optimising your product pages is to include your target keywords in the following locations:

  • URL
  • Title tag or H1 tag
  • Body copy
  • Image alt descriptions
  • Meta descriptions

However, it’s not only keywords that you can use to maximise the impact of your product descriptions and increase traffic. You can also include the following:

  • Add unique, high-quality images
  • Keyword-rich product descriptions
  • Adding Calls-to-Action (CTAs)
  • Testimonials

2. Images

Optimising the images of product pages is often an overlooked SEO strategy. Using high-quality images is a double-edged sword that can draw in target audiences, but at the same time, it could distract your audience from the message you’re trying to convey. Ensure that you don’t overcrowd your pages with images, as this may distract from your product descriptions. 

Use the proper image guidelines your domain host provides and give unique captions and alt texts for pictures. You can also include keywords in your captions and alt texts to increase search ranking.  

When done right, image optimisation for SEO by a SEO agency in Melbourne can provide you with higher search engine rankings and increase traffic from other social media platforms. 

3. Unique Content

Another way to optimise your product pages is by writing unique content for each product and category. Whilst it may be easier just to copy content for similar products, this is a huge mistake and can damage your website’s ranking in search engines. Google, for example, penalises similar or pasted content and will rank you lower on its search engine as it considers this low-quality content. 

Writing unique product descriptions may sound like hard work. Whilst this is true, it is well worth the effort as this can improve domain authority and show your potential customers that you are committed to providing the best service and understanding their needs. 

Build your Content Marketing SEO Strategy

Writing relevant content for your website is integral to modern digital marketing strategy. This increases the likelihood of ranking for short and long-tail keywords, thus increasing traffic and, ultimately, your sales.  Writing blogs relevant to your industry is the best way to maximise content marketing. It builds credibility, trust and authority and convinces potential customers that you can provide solutions to their needs. This can also encourage your website visitors to check your product pages and increase your clickthrough rate.  There are specific guidelines and tips to follow that ensure search engines will recognise content from your website as unique and high-quality. Here are a few that a SEO agency in Melbourne uses:
  • The minimum words should be 800; anything less will not rank you high in search engines.  
  • High-quality images with alt texts are crucial for your blog content and can increase retention and engagement. 
  • Internal linking with your products also dramatically helps in boosting sales, allowing you to show relevant products to your customers.  
  • Link-building is a vital SEO tip and shows search engines that you are an authority in your industry by linking other e-commerce websites to you. 
  • Guest posting for other e-commerce websites can increase referrals and promote your website to visitors of the website you’re posting for. 

High-quality content is necessary to keep your website ahead of the competition and cement your place in your industry’s digital landscape as a reliable business. 

HMG Digital: Your Trusted SEO Partner

Planning your SEO strategy and following these best practices can transform your business and garner high search volume and potentially higher sales. Optimising your website is relatively more accessible and cost-effective than other methods, such as paid ads or e-mail marketing, and can provide you with the best results. 

Are you looking for the best SEO agency in Melbourne to help you with your digital marketing needs? 

HMG Digital may be the perfect fit for your online business, with practical solutions and strategies to increase relevancy and conversions. Contact us today at (02)-9158-6100 to learn more about our services.

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