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Top SEO Trends in 2022

It is a wild roller coaster ride for search engine optimisation (SEO) this 2022. New algorithms and updates have been released that cause bad sites to suffer and other sites to gain reputation and improved rankings. 

Another year is about to come, and it is expected to bring yet a new set of changes and updates on the searches. Businesses should take advantage of these changes if they want to improve or maintain their position at the top of search engine result pages (SERPs).

If you are one of the business owners aiming for a high ranking in search marketing, you need to keep an eye on these top SEO trends of 2022 to prepare for the upcoming year.

Top 10 SEO Trends in 2022

Short Videos

Nowadays, people, especially young searchers, prefer quick and easy access to information in the form of short videos. You have seen short videos dominate most of the Internet.

TikTok is a very popular platform for short clips. Facebook and Instagram have their reels. Even Youtube has provided its users with a shorter version of their videos and called it ‘Shorts’. Google has also started to include these short videos in its top SERPs.


E.A.T. stands for Expertise, Authoritativeness, Trustworthiness. It is an important principle for the success of an SEO because it serves as Google’s determining factor for quality content.

To increase the EAT of your business, you may do the following:

  • Enhance internal linkings.
  • Get expert authors to write quality content. If possible, include the author’s bio and credibility on your page.
  • Instead of being too salesy or promotional, share related and objective advice with your readers.
  • Upgrade your About Us page.
  • Invest in visual content like videos and images.

This 2022, Google has paid more attention to sites with topical high-quality content than those blogs relating to diverse topics or keywords. For example, Mayo Clinic ranked the top site for health and wellness content. Other sites with topical content also improved their rankings.


Google Analytics 4 lets you monitor the traffic and engagements across your websites and apps. If you haven’t already, you can start implementing GA4 in your website to cope with Google’s updates on SEO.

Core Web Vitals

The Core Web Vitals reflect the overall user experience on a website. It has three important factors:

  • Largest contentful paint (LCP) or the total amount of loading time of the website’s largest content
  • First input delay (FID) is the measure of how fast the site responds to the user’s first interaction with the site.
  • Cumulative layout shift (CLS) refers to the layout changes on the website since it was created.

Frequently Asked Questions

Sites that provide answers to the public’s frequently asked questions gain high ranking in SERPs. People tend to search online whenever they need valid answers to their questions. Having content that directly answers common queries can rank high on searches.

High-Quality Backlinks

Backlinks have been a major part of SEO for a long time and it remains one of the top trends. Include high-quality backlinks in your content for a stronger SEO strategy.

AI Content

AI-generated content is the best way to create more content in a short amount of time. But humans still play a significant role in evaluating the contents created by AIs.

Schema Markups

Schema markups are codes you place on your website pages to help search engines better understand what the page is all about. They are used by Google to create strong snippets about your page that will attract more users.

  1. Refresh Existing Contents

One basic SEO strategy that never goes old is refreshing your previous content. you may go back to your old content, make some changes and add updates like more information, relevance to current events, better images, etc.

  1. Newer Sites

New sites with high-quality content tend to rank higher than old ones with outdated content.

These are the global top 10 SEO trends in 2022. If you want to know more about the SEO trends in your area alone, you may want to check with an SEO agency. For instance, an SEO agency in Sydney may have the latest data to check the best SEO in Sydney.

Is SEO Worth It in 2022?

Based on the latest update on the SEO trends in 2022, SEO is definitely worth it. SEO helps boost your website, your business and the products and services you offer. It drives more website visitors who are potential clients to your site.

Will SEO Be Worth it in 2023?

Yes, SEO will still be worth it in 2023 and in the years to come. The SEO strategies will never vanish soon but rather, will continue to improve and develop to guarantee high rankings and more users.

SEO Trends to Watch Out Next Year (2023)

As SEO strategies continue to improve and develop, new trends are expected when 2023 comes. Some of them are:

External Data Centres

Websites start to create their own data hubs to store their users’ data because of the decreasing support of search engines for third-party hubs.

Mobile Device-Friendly Websites

Many people use their mobile devices to search online. Businesses cater to these needs and make their websites available on mobile devices to let the users have a great experience whilst visiting their websites.

Non-Text Search Methods

Voice and image searches are already possible to most search engines. Therefore, your website should be searchable using these non-text search methods.

Does Your Business Need SEO?

To establish visibility and SERP presence, your business needs a good SEO. Not only will it attract more visitors to your website but it will also increase your credibility. Therefore, SEO is a must-have for the success of your business.

Do You Need an SEO Agency to Rank Up Your Website?

You need the help of an SEO agency to rank your website. They are experts in the field and they have the right tools and strategy that can put your business in the top rank of search engine result pages.

If you have a business in Sydney, Australia, you will need the best SEO agency in Sydney. HMG Digital is the SEO agency in Sydney you can trust. We will give you our SEO packages for Sydney exclusively. We will also provide other digital marketing services that are perfectly suitable for the nature of your business.

HMG Digital: Your Trusted SEO Partner

The top SEO trends in 2022 bring a lot of newer and better experiences both for the users and the business or website owners. It only proves that SEO is still worth it. We can expect more improvements in SEO in the coming years.

HMG Digital is your go-to SEO agency in Sydney. Contact us now and let us work together to put your business higher in SERPs than your competitors. Get our Sydney SEO packages and be known to have the best SEO Sydney has ever had.

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