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What Is Digital Marketing?

Marketing is a dynamic process. As technology continues to evolve, so have traditional marketing practices. With the introduction of the Internet and the potential it presents, marketing, along with other concepts, has changed for the better. Today, we have the concept of digital marketing.

What is digital marketing?

In very simple terms, digital marketing means marketing using digital means. If it involves a device, it’s digital. It targets its audience via the Internet and even through digital forms that do not rely on the Internet, such as televisions and SMS systems. 

The Rise of Digital Marketing

With traditional marketing, you could only reach a small population. It is difficult to understand their needs. As a result, it involves a lot of costs: innovation, market research, campaigning, all of it. With the emergence of digital marketing, marketers can now reach a larger target audience, gather information about their customers more conveniently and find new ways to market their products, all whilst incurring low costs.

As more businesses begin to use digital marketing methods, their competitors are forced to adapt in order to remain competitive. This has caused a paradigm shift in the marketing process, making digital marketing a fundamental element of the overall marketing process. 

With 63.5% of the world’s total population using the Internet today and a person’s average screen time being close to 7 hours, missing out on digital marketing would be a terrible blunder. Today, there is very little scope for a business to succeed unless it makes use of digital marketing techniques, including hiring an SEO agency in Sydney.    

The Different Digital Marketing Tactics

Digital marketing has brought in a bunch of new concepts that have revolutionised the way marketing is done. Each tactic has its relevance. A balanced blend of these specialisations will lead to a firm’s success.

  • Search engine optimisation

SEO, or search engine optimization, focuses on putting a particular webpage at the top of the results of a search engine. It involves researching all factors that contribute to the search engine’s algorithm for deciding what is displayed as high as possible on the search engine results page (SERP). Elements that are usually involved include the overall quality and design of the website, user-friendliness, how quickly the web pages load, whether it can be used seamlessly on mobile devices too, etc. Technical factors, such as the load time of links and URL structures, also play a huge role in SEO. 

Search engines keep changing their algorithms for ranking websites and pages, making it very important to stay in touch with how it works. The performance and ranking of your website must be consistently monitored, and corrections should be made if needed to give it a better rating for SEO. If you don’t have time to discover all of these for your business, you can simply hire an SEO agency in Sydney to do the work for you. 

  • Social media marketing 

Instagram has over 1.28 billion users, and Facebook has over 2.85 billion. Social media is undoubtedly the best way to reach a large audience. It only helps that advertising on social media is quite cheap. Because of inbuilt systems that display metrics, social media keeps track of how well your posts and advertisements are performing.  

Depending on how you market yourself and which social media platforms you use, both B2B and B2C digital marketing can be done via social media. Maintaining a positively received social media presence can help boost your brand and earn you more customers. This requires having a deep understanding of how your audience thinks and meeting their needs.

  • Pay-per-click marketing 

PPC, or pay-per-click advertising, is a digital marketing technique whereby you only pay a fee if users click on your ad. This means that there is no additional fee for simply placing an ad on a website or page. This is a very cost-effective advertising method.

A complex algorithm determines which ads appear on a search engine, which must be understood in order to make the most of your resources. Keywords play a big role in this matter, and you must choose which keywords to bid on to ensure the most traffic. The ad itself must stand out, be informative, and pleasing to look at. This delicate balance might be hard to master at first, but once you do, you’ve got a solid advertising campaign.

  • Content marketing 

The actual quality of the content you display plays a huge role in resonating with your audience and reeling in more clients. Firstly, to draw people to your website, you must make ample use of specific keywords and key phrases. This will make your website show up at the top of their SERP. For example, if a user types in ‘top SEO agency Sydney’,  as long as your page uses those keywords, it will show up in the SERP.

You must also avoid any grammatical errors or plagiarism that might cause search engine algorithms to lower your ranking. The content must be entertaining and engaging to increase viewer retention. 

HMG Digital: Your Trusted SEO Partner

If you want your business to stay relevant, you will have to understand and utilise digital marketing techniques. Making it the priority for the overall marketing strategy must come naturally. It allows for greater reach, provides the tools for competing with other firms and can significantly boost your business’s returns. 

At HMG Digital, we specialise in employing the best digital marketing strategies to put your business on top. Our 22+ years of experience with the greatest marketing tools have made us experts in digital marketing techniques. We work to ensure that you reach your target market, attaining results far beyond anyone’s expectations. Contact us here for more details. 

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